8 September 2017 (Whitley, UK): For almost 70 years Land Rover has transported people across the world’s toughest terrain, but it is now making its first foray into the ocean with the ‘Waste to Wave’ surfboard, created using recycled plastic derived from early clay design models.
With an estimated 8 million tonnes of plastic dumped in oceans every year, taking hundreds of years to decompose, Jaguar Land Rover has strengthened its commitment to achieving its zero waste goal by creating a range of surfboards made wholly from recycled plastic.
The surfboard was created in partnership with SkunkWorks Surf Co, a surf company with a focus on minimising environmental impact, and tested by the English Women's Open Surfing Champion surfer, Lucy Campbell off the coast of Northern Ireland. It was hand-built to the exact dimensions (5'7 x 18 3/8 x 2 3/16) required by Campbell, who is currently competing on the global circuit. It has carbon fibre rails from the nose and a carbon strip from the tail for additional strength while allowing flex to push through high-intensity manoeuvres.
The surfboard debuts this weekend in London at Jaguar Land Rover Tech Fest, a free-to-enter festival exploring the future of mobility. Tech Fest is open from 8 – 10 September at Central Saint Martins, University of the Arts London.
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